GDPR felt from the sky and changed the way companies work. Many of them complained, saying the B2B marketing is a lot more difficult because of that.
Let me introduce myself and what I do. I am Marshall Welsh, former B2B adviser in several New York Audit companies. Well, none of them was from the Big Four of audit, but this is because I believe different. GDPR protects privacy of people and B2B marketing has to adapt to the changes, not the other way around. And this is only one of my visions which look ‘different’ for the B2B companies thinking the customer has to adapt to their way of work.
If you are looking for revolutionary ideas and articles about how B2B compliance and marketing have to be done by respecting GDPR, then you will surely enjoy reading this blog and my ideas.