Your Social Content is Anti-Social: 4 Ways to Engage an Audience

Hurry! We need to react and jump on the Kim Kardashian cover bandwagon.  Get a meme ready!

Does Social Media Timing Matter and Small Business Marketing ...

Cats are so hot right now. Make some viral content with cats.

What are the hottest Viners, YouTubers, and Instagrammers doing right now? Do that!

We need to stay relevant! What is everyone talking about?

Does any of this sound like you, anyone you know, or quite possible these are orders that are being directed to you?  The desire to create viral content and content that we feel is relevant to the hottest trends creates a detachment from our actual consumer base.  The resulting factor is content that doesn’t actually engage and build relationships with your consumers.

In Kim Kardashian’s efforts to #BreakTheInternet, she created a lot of noise; a lot of noise that a lot of people and brands tried to piggyback off of, but to what benefit?  Before we jump on the latest trend, or try to create content that is simply relevant, we must first ask ourselves what we are trying to accomplish by doing so.  In the end, social media is meant to be social.  It’s a medium to build engagement, not to spam or to post meaningless content that does nothing to build consumer trust and loyalty.

The following are 4 ways to engage and build an audience with your social media:

1. Don’t get caught up in vanity metrics.  Vanity metrics are numbers, and that is all they are.  They don’t tell the whole story.  They cannot tell you what your customer is trying to tell you, what drives their behavior, and what they want from you.  If your content strategy revolves around “organic reach”, “likes”, and “followers”, you are not paying attention to your customer.  Pay attention to your customer!

2. Relevant Content may not be relevant to your brand.  If you focus on pushing content that piggybacks off the latest trends and topics you are not maintaining a consistent brand image.  This diminishing factor hurts your overall brand because it confuses your customer.  View relevant content as content that is relevant to your brand, your brand’s image, and is relevant to your actual customer while maintaining alignment with your brand.

3. Create content that actively promotes engagement.  This means you have to talk to your customer and ask them to talk to you.  Use content as a means of asking for their feedback.  You’ll find out what like and dislike, but also what their desires are, what motivates them as a consumer, and how your brand fits into that.

4. Engage, engage, engage.  When your customers engage with you in an open forum, you must reciprocate.  Social media is social, and it is a very public forum.  When your customer speaks to you, good or bad, or engages even in the smallest way with your content, do more than simply acknowledge their engagement.  Keep in mind, other consumers see this, and you say far more about how you treat your customers by not engaging with a customer than you ever could by engaging.…

Spain as a Market for Sustainable Products: Some Current Spanish Market Trends and Issues

New Zealand is one of the world’s leading food producing nations. Its industries across the board focus on quality and value-added lines that are produced with the best possible concern for sustainability and environmental issues. As the country seeks out new markets and continually works to develop existing ones, its agencies do a lot of background work to assist the country’s business people.

Transport and Logistics in Spain, Market Focus

A New Zealand Trade and Enterprise report on Spain has highlighted sustainability trends and issues in that market. The following are some key points.

Changing Dietary Trends in Spain

A 2019 Mediterranean Diet Foundation study revealed that the people of Spain are treding away away from Mediterranean cuisine towards ready-made meals and a diet with higher meat content. 20% of Spanish children are obese – a result of more sedentary lifestyles, lack of cooking skills among parents and lack of sleep. Spanish chefs, doctors and nutritional experts are proactive in trying to educate the public on the benefits of Mediterranean cuisine and a healthy diet.

Just 4% of Spain’s total agricultural output is in organics, of which nearly 80% is exported. Domestically organic produce holds less than 1% of the total market share. The small organics retail sector in Spain is bouyant, with customers tending to be highly price insensitive.

Spanish Enviromental Concerns and Actions

Environmental issues are becoming an increasing concern among the Spanish. A recent study by marketing communication company Oak Group found that environmental issues comprise 10% percent of total information covered by the Spanish media. This is expected to increase to 15% during 2020. The report compares that with Germany, where 20% of media information is environment related.

Spanish growers are taking action to promote more domestic fruit and vegetable consumption. In 2018 Spain exported over €8 billion of fruit and vegetables, but outputs have hardly changed in 20 years. There are demands for government support in the fruit and vegetable sector through investment-promotion measures, and the adoption of EU measures against imports.

Spain is seeking to follow the Netherlands, Belgium and the UK s examples in their investments in green technologies such as cogeneration, hydroponic crops and bio-insecticides in recent years. These measures are enabling greater fruit and vegetable production, helping to reduce carbon emissions and energy consumption, and improving product quality.

Spain has invested heavily in wind power as a means of electricity generation. On an unusually windy day in November 2019 more than 50 percent of the country’s electricity came from wind turbines. For the 2019 year the energy generated by wind was estimated at 14%.

The Renault factory in Valladolid, Spain plans large-scale manufacturing of electric cars from 2020, also developing environmentally-friendly engines and other car parts. These initiatives will require a €500 million investment over the next 4 years, €370 million of which will be funded by the Government.

Greenpeace Spain has reported on the harmful environmental effects of urban solid waste (USW) incineration. Spain’s 10 USW incineration plants generate 1.7 million tons of carbon emissions a year. Only 13% of Spain’s waste is recycled, well below the European Union average of 22 percent.

In 2020 Spain will start implementing a “green landing” system, or Continuous Descent Approach at its airports, to reduce carbon emissions, fuel costs and noise levels. Aircraft will descend from cruising altitude to runways by gliding the final 180 kilometres. Sweden and France are testing similar systems.

New Zealand’s Bilateral Trade with Spain

The New Zealand Foreign Affairs and Trade (MFAT) website states that in the year to December 2017, New Zealand exported goods to the value of NZ$240 million (FOB) to Spain. The main products were fresh fruit, molluscs, frozen fish and sheep meat. In turn New Zealand’s imports from Spain were NZ$270 million (CIF), mainly motor vehicles, olive oil and medicaments.

Spain is New Zealand’s 7th largest export market for merchandise in the European Union. MFAT also comments that New Zealand’s export figures are likely to be understated due to transhipments within the EU. New Zealand and Spain have full diplomatic relations. NZTE has a representaive stationed at the New Zealand Embassy in Madrid.…

4 Ways Accountants Help Business

When you go into business for yourself, one of the best feelings in the world is when you realize that you are your own boss.  You get to make the decisions and watch your business grow from the ground up.  Small businesses from all over the world are growing, and there are many factors that go into the growth of a business, but having a good accountant is one of them. Some of the ways in which an accountant can help with your business growth are outlined below.

Accounting Job Description | What You'll Do | All Business Schools

Accounts Can Find Indicators for Better Performance

You know your business and it should feel that way.  You built it from the ground up and should know exactly what will make it a better business.  One of the ways that a good accountant can help your business grow is by finding those key performance indicators that will lead to growth.  By analyzing all of the numbers and market research, accountants can dig in deep and show you where the business can grow even more.  Accountants with a degree in accounting will have the skills to find those indicators and move your business forward.

Understanding Cash Flow Projections

Knowing where the money is coming from and where it is going seems like an easy enough way to look at your business.  That is the simplest form of accounting and might be the way you see things.  A good accountant on the payroll will be able to dissect the cash flow projections and give you an idea of where you will be in a few months, or even years down the road.  By taking all of the current numbers, adding them to a report and comparing them with historical numbers, the accountant can hopefully show you where the business is headed.

Keep the IRS At Bay

When your business is growing, you may not be able to keep up with everything you need to.  An accountant with a master’s degree in accounting from a well-known university will be able to see where and what the IRS might be looking for.  In the event that the IRS comes to check on your business, the accountant can help you through the process to ensure there are no missteps that come back to haunt you later down the road.

Creating a Business Plan Based on Your Goals

When you start your business, having goals is just one of the steps in the process.  Once you have your business goals in mind, you and your accountant can sit down and build a business plan.  A good business plan will be based on the current and future projections of your business.  Your accountant will be able to dig into the numbers, provide advice and help you draw that plan up.

At the end of the day, you are still the boss in your own business, but having the right people around you to keep that business going in the right direction is important.…

The A-B-C Approach to Better Business Writing: Easy-to-Remember Tips for Improving Your Business Communications

If writing is a reflection of the writer’s personality, a lot of business executives should think seriously about a communications makeover. Consider the following sentence:

The Three-Part Writing Process | Business Communication Skills for ...

“As per our meeting of this afternoon, it has been agreed that the objectives which were identified by the task force as a result of current market conditions require a coordinated response that is multi-interdepartmental and collaborative in both nature and implementation and must be completed by the end of the second fiscal quarter.”

Pshew! It might take a few attempts, but the reader might eventually be able to decipher the following:

“As we agreed this afternoon, our deadline for achieving the Task Force’s objectives is the end of the second fiscal quarter. This will require inter-departmental coordination and cooperation.”

The difference between the first and second messages? The first is passive, bland, and bloated. The second is Active, Bold, and Concise. Chances are that the second message will be more readily understood—and acted on. Let’s take a look at how each A-B-C component helps enhance clarity and effectiveness.

Use the Active Voice

Here’s a quick grammar lesson, courtesy of the Purdue University Online Writing Lab:

  • In sentences written in active voice, the subject performs the action expressed in the verb; the subject acts. (The dog bit the boy.)
  • In sentences written in passive voice, the subject receives the action expressed in the verb; the subject is acted upon. (The boy was bitten by the dog.)

Using the active voice almost always adds clarity and vigor to writing. Examples:

Passive: I am most appreciative of your remarks last evening, which were quite candid. Active: Thank you for your candid remarks last evening.

Passive: Should the occasion ever again arise in which I may be of any service whatsoever, I hope you will not hesitate to advise me. Active: Please call whenever I can help.

Passive: We are not in agreement regarding the strategy which was developed by the marketing department. Active: We don’t agree with the marketing department’s strategy.

Go for the Bold

It sometimes seems that business executives received a memo instructing them to use as many multisyllabic words and euphemisms as possible. Bad advice. This approach comes across as stilted and pretentious. Results-oriented writing uses bold words that appeal to the emotions. Examples:

  • Prove vs. attest
  • Expect vs. anticipate
  • Pay vs. remit payment
  • Ask vs. inquire
  • End or fire vs. terminate
  • Use vs. utilize
  • Enough vs. sufficient
  • Leave vs. depart

Be Concise, not Cluttered

Abraham Lincoln’s famous second inaugural address (“…with malice toward none, with charity toward all…) was just 703 words. Over 500 of those words were just one syllable. If simple but powerful words and short sentences worked for Lincoln, chances are they can work for today’s business professionals, too. There’s always room to make the message more concise by remove the “clutter.” Examples:

Cluttered: The proposal in its current iteration does not meet acceptable standards. Concise: The current proposal is unacceptable.

Cluttered: Kindly remit payment in order to ensure the maintenance of a satisfactory credit rating with our company and a potential cessation of services. Concise: Please pay as soon as possible so that we may continue to serve you.

Cluttered: It is my belief that the advertising expenditures outlined in the plan I submitted will realize a recoup of the investment within four months of the initiation of the campaign. Concise: My advertising plan will pay for itself within four months.

Using the A-B-C approach can help anyone’s writing come alive… and get results.…

Internet Business Opportunities In Africa: Online Payment Solution and Africa

The Internet opens up a window for anybody anywhere in the world to take his/her products and/or services to the global market, thereby creating increasing money-making opportunities for people in third world countries like most African countries.

Africa | People, Geography, & Facts | Britannica

But what is the point in taking one’s products and services to the global market when there is no way to make and receive payments online? PayPal, MasterCard, Clickbank, Visa, Amazon, eBay and Moneybookers provide only a limited service to Africa and other 3rd world countries. Save for South Africa, Ghana, Kenya and a handful who enjoy only a limited service from these merchants, online payment solution is something most Africans can only wish for, especially Nigerians.

Fine, online payment solution merchants might have good reasons for their actions, but like in every other business venture, only those who take calculated risks are rewarded.

Benefits of Taking Calculated Risk

Innumerable instances abound where companies who took a little bit of calculated risk to break into the African market soon found out that there is a huge market potential in there. One that readily comes to mind is that of the telecommunications giant, MTN, venturing into Nigeria.

MTN ventured into Nigeria and met a virgin GSM market. And despite the high cost of production and other factors associated with doing business in third world countries that could adversely affect profitability, MTN declared Nigeria as one of their biggest markets, and have never ceased operation in the country since 2001 to date. Talk about the rewards of risk-taking! Also, one of Nokia’s biggest markets is Africa, probably due to the interdependence of MTN’s services and Nokia’s product.

Market Potentials In Africa For Payment Solution Giants

The African Internet community is secretly hoping that Paypal and others will soon change their stance and provide them full services someday. With this huge market potential in Africa, any payment solution service provider who takes the risk of servicing Africa will have something to smile about. This article can be likened to a plea on one hand and investment wisdom nugget on the second hand, depending on what angle one is looking at it from.

Business Gains And Pitfalls Of Embracing Africa

Truth is: online payment merchants are justified if they say that fraudsters abound in Africa as much as in other third world countries around the world. But this should not be held on as a reason to bar well-meaning African Netpreneurs, who far outnumber the fraudsters in their midst, from using their services. Rather, they should consider tightening their security measures against fraud and educating clients on how to detect and avoid fraudulent transactions. If these measures are taken, the online payment merchants will have more to benefit than lose doing business in Africa and other third world countries.…

Hi! I’m Your Customer. Your Vanity Metrics Can’t Tell You Who I Am

When was the last time you actually paid attention to your customer?  Like, actually paid attention to them, as in the actual individual behind that social media profile photo or avatar.  I’m sure the answers to that question vary quite a bit, however, if we’re to be honest with ourselves, we can always do more.  After all, your customers are your company.

How to Empower Your Team to Deliver Great Customer Service Success

With the overwhelming amount of consumer data out there, it’s easy to get caught up in the mix and lose sight of the simple fact that behind every single one of those numbers are real people, however, we’ve become so obsessed with quantitative data that we’ve forgotten to pay attention to the people behind those numbers because we’ve become so consumed with and subsequently lost in the numbers.

Data doesn’t reach out to you.

Metrics don’t tell you what they’re feeling at that very moment.

Infographics don’t buy your product(s).

For a long time technology removed the human element from running a business, and much of life for that matter.  And in many ways, it still does.  However, in many ways, due to the customization and evolutionary intimacy of those same technologies that once removed the human element from life, technology has brought the human element back.  It’s just changed it’s face and the mediums with which we communicate it.  In fact, as an entrepreneur, marketer, and/or PR professional, you can openly engage in ways never before with your customers, and even though digitally, it can still be done in a personalized and intimate manner, and even better for perception, other consumers can now see this engagement, so it has a natural scaling effect.  Another customer witnessing high levels of engagement in a public platform such as social media, is just as effective as actually engaging that customer.

Data and metrics are great and absolutely should be a key dynamic to decision making, but it should be just that, one part of a complete strategy; a strategy that must include actual consumer engagement.  Your customers pay your bills, they influence other customers to either buy or not buy from you, and they are the lifeblood of your company.  Combining data with actual customer feedback and emotional responses, good and bad, allows for a perfectly symbiotic approach to decision making using qualitative and quantitative data.

Your customers live on their mobile phones, they’re taking selfies, they’re sharing, engaging, and searching.  Go find them before someone else does.  How are you going to bring back the human element to consumer engagement in this mobile first, digital economy?…

Vick Indictment Bad For Business?: Atlanta Falcons Quarterback’s Legal Woes Will Cost Many People Money

The ink on the paperwork is barely dry, and already the speculation has started on what will happen to Atlanta Falcons quarterback Michael Vick. He was indicted by a federal grand jury this week on charges related to his alleged sponsorship of a dogfighting kennel.

Paper Money Definition

The details as expressed in the indictment are nothing short of gruesome. It is alleged that the dogs were allowed to fight to the death, or very near to death. Dogs that lost or were not willing to fight were allegedly killed by hanging, drowning and electrocution, among other methods. At times, dogs were allegedly not fed to make them “hungry” for the other dog in a fight.

Distasteful as it might be, this alleged dogfighting operation wouldn’t be getting nearly as much publicity as it is if there wasn’t a celebrity involved.

This celebrity happens to be employed in the National Football League, which is a business dressed in sports clothing. Make no mistake about that.

There is big money to be had in and around the NFL, and for the players that money can come in the form of product endorsements. Companies that use athletes to hawk their wares seem to try to pick the ones who won’t bring unwanted attention with them.

Vick is no longer one of those athletes.

Vick’s indictment has already caused a rift in an endorsement relationship. Nike announced on Thursday that they will not release a new shoe named after Vick. Undoubtedly that decision is going to cost Nike some money, depending on what stage the manufacturing process is at. Other Nike products associated with Vick will remain on store shelves. The company has not terminated Vick’s contract at this time.

NFL franchises make a lot of money from sales of team-related gear. Since the quarterback is the most important player on the football field, it’s safe to say that a lot of team jerseys purchased will have a quarterback’s name on them. Since Vick is “the man” in Atlanta and there was no quarterback controversy there until he was indicted, surely some jersey sales were lost this week. There is probably no way to calculate how many fans Vick might have lost, let alone the Atlanta Falcons.

And then there is the damage to the most valuable thing any business entity has – its reputation. Vick’s reputation is perhaps irretrievably tanked. The team’s could follow if they retain Vick as an employee. There is already talk that Vick should take a leave of absence from the Falcons to attend to his legal troubles as much as to deflect negative attention from the team.…

6 Core Traits of Successful Leaders: The Formula to Making it Look Like you Have it all Together

Not all great leaders and successful people are the same, however, there are definitely consistencies to what defines a successful leader and entrepreneur.  These 6 key traits will ensure your promise and success as a leader will grow exponentially, ensuring you are empowering those who surround you to achieve the success they desire.

5 Qualities of Successful Entrepreneurs

1. Setbacks Don’t Set Them Back

Things will happen and the proverbial shit will, in fact, hit the fan.  They appear to be unflappable because they know that certain challenges will happen, which subsequently makes them better at letting negative situations and setbacks not affect them as much.

Since they are not blindsided by challenges and setbacks, they come to expect them to an extent, which makes strong leaders more prepared in these situations and more adept at learning and growing from certain challenges and failures.

2. They Have Vision

This is a word that tends to be thrown out far too readily.  It’s become quite sexy to liken one’s self to Steve Jobs and Mark Zuckerberg by calling themselves a visionary.

The rub is that to be a visionary, or someone who has vision, you must be able to see into the future and create and execute on plans based off things other people cannot see.  A true visionary sees what others cannot, and has enough confidence to take action on those visions.

Being able to see the big picture with confidence, allows a leader to be steadfast in her direction and overall leadership, and provides a very high level of direction and accountability which creates a higher level of structure when trying to achieve goals.

3. They Don’t Take Themselves Too Seriously

The most successful people in the world have a very healthy level of ego.  To be that driven to succeed and play an integral role in the success of others, one must have a certain level of ego that allows them to carry themselves with true confidence.

Because of this, they recognize and realize their self-worth, which allows them to improve the confidence and self-worth of others that surround them.

A great leader also doesn’t have too much ego.  They don’t take themselves too seriously and can laugh at themselves.  When things don’t go their way, they can find ways to laugh at themselves, which allows them to maintain their cool, and quite frankly, the respect of those they lead.

A perfect balance is vital to being a successful leader.  Enough ego is necessary to have true confidence in yourself and your ability to empower and lead others, but not so much, that you can’t laugh at yourself because you take yourself far too seriously.

4. Relationships are Everything

We may live in a global, digital world and marketplace, which may change the way we build and strengthen relationships, but the fact of the matter is that relationships still make the world go round.

A consistency among great leaders is that they place a ton of value on building relationships and are very good at building them.

The more someone can build and cultivate a network, the more leverage they have in building organizations, finding and attracting great talent, increasing sales, and developing high level strategic partnerships.

5. They are Proactive in Their Preparation

Successful leaders are always prepared.  Even when put into stressful situations, or situations where they are forced to adapt to an unfamiliar setting or scenario, they are prepared.

Preparation doesn’t have to be specific, rather, most often, the best preparation is proactive in design.  Reading books, working on your speaking abilities, improving your psycho social skills, and being a student whenever possible makes the best leaders always look prepared and unflappable regardless of the situation.

6. Your Body is Your Temple

Eating well, exercising, and placing a premium on a good night’s rest when possible are all consistent characteristics of successful leaders.

Taking care of yourself physically and emotionally requires a certain level of discipline; discipline that will carry over and directly affect your performance as a CEO, high level executive, mentor, and entrepreneur.

Successful people do everything possible to turn the tables in their favor, and keeping yourself healthy and treating your body well, keeps energy levels high, improves focus, and builds confidence; all necessary factors to achieving a high level of success.…

Why Streamlining Operations Is Vital to Business

When trying to run a business of any kind, much of your time is spent on day to day operations. You are kept bogged down in phone calls, emails, problems in production, clients who need to speak to you and only to you and the list goes on. Have you thought of ways in which you could streamline many of your operations to save you both time and money? If you are going to grow your business to any great degree, then it’s time you started looking into streamlining many of your operations. Here are a few suggestions.

Streamlining Operations Five Strategies To Efficiently Increase ...

1. Scan and Deposit

One of the biggest time hogs your business encounters would be those daily trips to the bank. Not only are you almost always caught in a queue at the bank but also caught in traffic to and from, no matter how close your bank is to your place of business unless it is right next door! Many banks now have a Scan and Deposit service offered to business accounts where all they have to do is scan checks as they come in and connect to the bank via a computer and that is it! No need to ever bring the hard copy to the bank because if there is a problem, the bank will call and ask you to re-scan or bring that one check at your earliest convenience. Even so, this doesn’t happen often so the time saved on trips to the bank is huge.

2. Streamline HR and ACH Payroll

Working in the Cloud is perhaps one of the biggest leaps forward in technology in the 21st Century and one of the most time-saving ways to operate a business. You can put everything on the cloud, except your machinery of course, and anyone can access that data from any remote location imaginable. Now then, imagine HR working in the Cloud where remote workers can pick up their schedules, log in to see what their work orders are for the day and even submit timesheets on a Cloud based server.

For remote workers this is the next best thing to having a day off! For HR? All that is needed is a bank like Columbia Bank NJ that offers a ACH service to business customers which enables you to direct deposit your employees’ payroll checks into their accounts and you will soon be floating on a Cloud. Just look at home much time you’ve saved yourself and your employees who no longer need to go to the bank to cash their checks. They’re already in the bank come payday!

3. Automate – Automate – Automate

If you look around you, there are probably a dozen things in your place of business that you could automate. Not only does that coffee machine in the break room have an automatic brew and shutoff control but so do the lights and fans and every piece of equipment in your facility have the ability to be automated. Production lines are now being automated ensuring precise measurements and operations and even climate control can be set to your exact time and temperature preferences. What about automated windows? These have sensors so that when the rain begins they automatically close and when the rain stops, open they go again!

4. Video Conferencing to the Rescue

How many meetings do you need to chair or attend each week? How much time to you lose traveling to and from, setting up conference rooms, ordering refreshments and coffee or simply printing and copying the agenda for each meeting to hand out to participants? Web conferencing is one of the most time-saving and cost effective ways to streamline certain operations, such as meetings, and one of the most money-saving streamlined procedures you can use. No more paying transportation for your staff (or yourself!) to go to meetings in another branch and no more need to pay for key staff at another location to come to you.

Business growth is all about cutting costs in order to build your bottom line. Yes, you want to sell more products and offer more services, but even that isn’t enough to keep your bottom line growing unless you can find more affordable ways to operate your company. Streamlining operations is one of the most cost effective money saving ways to grow your bottom line so take the time to truly think about ways you can cut back on time and effort and you will have found a way to grow your business. It’s the way forward in the 21st Century.…

Vendors Crafters and Artist Insurance: Protecting Small Business from Product Liablity Claims

When determining where, when and how much to price a particular craft, or piece of art, artists often overlook the insurance aspect. Actually, there are two sides of the insurance coin. One side addresses the artists/crafter’s supplies, materials and manufacturing process. The other side of the coin deals with the potential liability as a result of the product’s sale.

9 Questions To Ask At Insurance For Artist | Insurance For Artist

The article Adequately Insuring a Home Business discusses the artist’s supplies, materials and manufacturing process. This article will address the other side of the coin; the need to insure against a potential product liability claim.

Crafters, Artists, Exhibitors, Vendors Insurance

Not to be confused with the heavy duty product liability insurance sold to large businesses that have intricate manufacturing processes, vendor’s liability insurance caters to the small business person. This covers the home crafter who wishes to sell her product at a flea market or exhibit. The event owner usually requires each vendor to have liability insurance and must provide a certificate as evidence that insurance is in place.

What Vendors Liability Insurance Covers

Policies cover products liability, which means that if someone is hurt as a result of artist’s product, the insurance company will defend and pay the claim. In addition to products liability insurance, most policies provide coverage for damage to premises rented to the vendor, medical payments, personal and advertising injury and more.

Cost for Vendors/Crafters Liability Insurance

Cost varies depending on number of events. Some insurance policies offer single event coverage whereby the policy only covers one event. Other policies offer 6 month or 12 month coverage. There are also policies that offer coverage by number of events. Policy flexibility prevents the small beginner from paying for an annual policy just to cover one event.

Compared to an automobile or homeowners insurance policy, the vendor’s liability coverage is relatively inexpensive and easy to obtain immediate insurance quotes online.

Where to Purchase Vendors Liability Insurance

Crafters should contact their existing insurance company to see if they offer such coverage. If they don’t there are several companies that offer the coverage. Listed below are a few companies that provide product liability coverage for vendors:

  • Craft Council ( requires membership in order to purchase insurance
  • John Buttine Insurance
  • CSI Insurance Group
  • RLI Insurance Company (

Is Vendors Coverage Worth the Expense?

Vendors, who are serious about taking their craft business to another level, should seriously consider purchasing the right insurance. A few hundred dollars is a small price to pay in comparison to having to shell out money to cover attorney fees in the event of an uncovered product liability claim.…