Understanding the New Customer Journey

For years, businesses had illustrated the customer journey with the traditional sales funnel.  While each company’s funnel may have been slightly different, the underlying structure was the same.  Create a system in which you define the ideal process you intend your customers to experience as they move towards purchasing your product.  A common funnel would… Continue reading Understanding the New Customer Journey

Hi! I’m Your Customer. Your Vanity Metrics Can’t Tell You Who I Am

When was the last time you actually paid attention to your customer?  Like, actually paid attention to them, as in the actual individual behind that social media profile photo or avatar.  I’m sure the answers to that question vary quite a bit, however, if we’re, to be honest with ourselves, we can always do more. … Continue reading Hi! I’m Your Customer. Your Vanity Metrics Can’t Tell You Who I Am