Understanding the New Customer Journey

For years, businesses had illustrated the customer journey with the traditional sales funnel.  While each company’s funnel may have been slightly different, the underlying structure was the same.  Create a system in which you define the ideal process you intend your customers to experience as they move towards purchasing your product.  A common funnel would… Continue reading Understanding the New Customer Journey

The Business of Reality TV Stardom

Reality television exposes and glorifies a sensationalized, dramatized, and highly influenced form of reality to attract viewers, which translates into advertising dollars. Competitions often take place in exotic locations or artificial situations and participants are coached to act in specific ways by producers creating an illusion of reality through editing. Big Reality Shows Translate into… Continue reading The Business of Reality TV Stardom

6 Productivity Hacks to Make Room for More Mischief

As a business owner and entrepreneur I’m always picking up tips and tricks that help maximize the level of energy and focus I can put into my work. I specialize in marketing, advertising, TV and brand consulting. When you’re in this field it’s hard to ignore the creative world that you live and breathe in.… Continue reading 6 Productivity Hacks to Make Room for More Mischief

3 Things Socialism Taught me About Being an Entrepreneur

I want to preface this post by stating that I am not here to discuss politics.  I have my views, which you can probably gather from the post you are about to read, but you have your own, and neither of them matter when it comes to being a growthhacker, founder, entrepreneur, CMO, CIO, CEO,… Continue reading 3 Things Socialism Taught me About Being an Entrepreneur

Why Digital Marketing is Imperative to the Growth of New Medical and Dental Offices

There are a number of things you can do to boost search engine optimization. However, advanced SEO can provide more exposure to your site as well as your office. The more of this exposure the site receives, the greater is the opportunity for helping clients. Investing in advanced procedures may improve the awareness of your… Continue reading Why Digital Marketing is Imperative to the Growth of New Medical and Dental Offices

An Open Letter to my Girlfriend: 5 Unequivocal Reasons my Girlfriend is my Best Productivity Hack Ever

I am one of those serial entrepreneurs.  The kind that just lives for the grind and hustle that goes into the startup process; that world even more specifically, is brutally lonely. You don’t view or perceive the world like anyone else, you spend long hours behind your computer, often times dreaming up things in your… Continue reading An Open Letter to my Girlfriend: 5 Unequivocal Reasons my Girlfriend is my Best Productivity Hack Ever

Your Social Content is Anti-Social: 4 Ways to Engage an Social Audience

Hurry! We need to react and jump on the Kim Kardashian cover bandwagon.  Get a meme ready! (Does Social Media Timing Matter and Small Business Marketing …) Cats are so hot right now. Make some viral content with cats. What are the hottest Viners, YouTubers, and Instagrammers doing right now? Do that! We need to… Continue reading Your Social Content is Anti-Social: 4 Ways to Engage an Social Audience

Spain as a Market for Sustainable Products: Some Current Spanish Market Trends and Issues

New Zealand is one of the world’s leading food producing nations. Its industries across the board focus on quality and value-added lines that are produced with the best possible concern for sustainability and environmental issues. As the country seeks out new markets and continually works to develop existing ones, its agencies do a lot of… Continue reading Spain as a Market for Sustainable Products: Some Current Spanish Market Trends and Issues

Hi! I’m Your Customer. Your Vanity Metrics Can’t Tell You Who I Am

When was the last time you actually paid attention to your customer?  Like, actually paid attention to them, as in the actual individual behind that social media profile photo or avatar.  I’m sure the answers to that question vary quite a bit, however, if we’re, to be honest with ourselves, we can always do more. … Continue reading Hi! I’m Your Customer. Your Vanity Metrics Can’t Tell You Who I Am