Press Releases: Results for Business Owners

Public relations are a way of promoting that helps companies build a favorable image in the media and their communities. One of the most challenging tasks for a small business, though, is getting news coverage. One way to do this is to send out a press release. Learn how to write and distribute press releases… Continue reading Press Releases: Results for Business Owners

5 essential tools for small business teams

Even in small businesses, the amount of layout and layout cannot be underestimated. The owners of small businesses are very busy renting the various ones? … Even in small businesses, the amount of planning and organization cannot be underestimated. Small business owners are very busy solving the various aspects of their business daily. Making plans,… Continue reading 5 essential tools for small business teams

How to Write a Business Plan: Goal Analysis

Market analysis is the target audience in your business plan. It’s a thorough examination of the idealists. The business plan and the importance of defining your target market Market analysis is the target audience for your business plan. It is a thorough examination of the ideal people to whom you will sell your products or… Continue reading How to Write a Business Plan: Goal Analysis

Most people simply USE email. Stop being “most people” and read this

Email is such a great direct channel to the people we want (and need) to reach for our businesses to be successful.  Unfortunately, most people simply use email the way it comes out of the box and wonder why they have little success. What they are missing are tools (most free), and strategies to take… Continue reading Most people simply USE email. Stop being “most people” and read this

Two Schools of Moral Philosophy as Applied to Business Ethics

When you hear about unethical business practices, such as dumping toxic chemicals or employing the use of child labor, the normal reaction is to wonder what on earth the company’s management was thinking. Most companies operate with a sense of right and wrong that is based upon one of two schools of moral philosophy. If… Continue reading Two Schools of Moral Philosophy as Applied to Business Ethics

Neuroscience Making Waves in Business

Neuroscience, once only of interest to scientists, is now a subject of high interest to business because there is a strong correlation between building a better brain and building a better business. “Prospecting for better brains may be the new gold rush,” notes Professor of Neurology, Anjan Chatterjee. Advances in Neurotechnology Neuroscience is getting increasing… Continue reading Neuroscience Making Waves in Business

Understanding the New Customer Journey

For years, businesses had illustrated the customer journey with the traditional sales funnel.  While each company’s funnel may have been slightly different, the underlying structure was the same.  Create a system in which you define the ideal process you intend your customers to experience as they move towards purchasing your product.  A common funnel would… Continue reading Understanding the New Customer Journey