The Only Guide You Need to Find Your Target Audience on Instagram

If you’re trying to launch your business, the last thing you need to do is waste time trying to guess which networks will work best for your business—the only one you should be worried about right now is Instagram. Over the last few years, this platform has become one of the most influential on the market, and in this guide, I’m going to show you how to use it to your advantage and find your target audience. After reading this article, you’ll never have to guess again!


Step 1: Identify your target audience

Start by thinking about your product and who is going to be using it. If you’re starting a travel business, for example, you’ll want a younger audience who cares about taking trips. Next, take a look at who follows popular accounts that post related content; these people probably care about what you have to say. Once you’ve identified your target audience or user for your real money online casino, use Instagram Insights to learn more about them:

Who are they?

Where do they live?

How old are they?

What kind of posts do they like best?

Are they more responsive to images or videos? (Hint: if you can answer yes to any of those questions, then consider posting images or videos.)


Step 2: Create an account that appeals to them

By now, you’ve seen how successful businesses and brands are using Instagram. At first glance, these accounts may seem totally unique—and that’s because they are! So how do you decide which strategy will work best for your brand? While there is no one-size-fits-all solution here, I’ll give you a few examples of some strategies that have worked well for others. Depending on your brand and its goals, you may choose to focus on any of these in particular. Keep your page updated with online casino games real money news.


Step 3: Start posting pictures they will love

Pictures are incredibly powerful in appealing to an audience and gaining followers. Getting a feel for what your target audience is into is going to help you figure out what types of pictures will resonate with them. For example, if you’re trying to market your yoga studio, then you should start posting pictures that appeal to people who are interested in that kind of lifestyle. If you can’t find any relevant hashtags, then do research about similar companies or influencers within your industry.


Step 4: Decide which hashtags are right for you

Hashtags are a great way to build your brand’s reach, but only if you’re picking them strategically. Most users add popular tags like #happyhour or #instafoodies, but not every tag will resonate with your business and audience. Before hitting share, take a minute to think about what hashtags are best for your brand. If you run a clothing company, for example, #fashionbloggers may be more appropriate than #foodpic.


Step 5: Use other influencers’ audiences as a testing ground

Influencers can be great proxies for your target market. If you don’t have a large existing audience, they can offer instant credibility, as well as their current audience, which will likely overlap with your target market. Look at who they’re following and see if it lines up with who you want to reach. Focus on finding influencers in a similar niche and vertical as yourself, but that also aligns closely with your target market. Then, look through those accounts’ followers and follow anyone who fits your ideal customer profile. These people are already interested in what you do—they just need more information about why they should choose you over all of the other options out there.