Want to make your mailer stand out? You can turn it into a Popup mailer that shows off your future Ikea-designed bedroom. Or, you can turn it into an artistic work of art. If you’re more into the crafty type, you can make it into a craft. If you’re looking for some creative ideas for your laminated mailer, you’ve come to the right place. There are countless ways to make this promotional piece stand out and catch your customers’ attention. Whether you want to make a card that pops out or a laminated postcard that contains a discount gift card, there’s a laminated mailer that can meet your needs.
Table of Contents
Make It a Craft
Laminated mailers are a great way to protect mail from damage and make mailing easier. Choose a durable material and cut the mailer into small batches to save time and effort. Laminating mailers also helps them mailer to be easier to store. Finally, keep the mailing pieces in accessible locations so you can easily access them when you need to mail them.
Another way to make a laminated mailer is to print the artwork on both sides of the box. This technique allows you to print directly on the paper instead of the corrugated board, which makes the box thicker. However, be aware that the thickness of the box makes it difficult to fold it without causing small bursts. To prevent this problem, you should avoid folding the box with its artwork on one side.
Laminated Postcards with Card Pop-Out
Laminated postcards with card pop are a clever way to make your mailer stand out from the competition. They make your customers feel special, especially if they are highly personalized. Customers are much more likely to keep these postcards than envelopes that are not personalized. They can also easily contain your contact information and landing page without the hassle of fumbling through a pile of envelopes.
Retail businesses face unique challenges when it comes to attracting new customers and retaining their existing customers. Many traditional marketing methods fail to reach their target customers, including newspaper ads and TV commercials. In addition, spam filters have made many marketing e-mails invisible to consumers. However, laminated postcard mailers are virtually impossible to ignore. According to the Direct Marketing Association, direct mail is 10 to 30 times more effective than e-mail for reaching your target audience.
A laminated mailer is a more personal, high-impact marketing tool than the usual paper variety. It allows direct printing of customer information, including a link to a website. This personalization boosts response rates. For instance, a laminated coupon mailer shows that a business is serious about helping consumers save money.
Laminated mailers are ideal for any retail business. These mailers are a great way to showcase products, offer discounts, or celebrate a special event. Restaurants can also use these mailers to highlight their menu. In addition, they can show off their top-selling items and offer a loyalty program to encourage customers to return.
Cost-per-piece of laminated mailers differs based on the thickness and type of paper. However, the paper accounts for about 60 to 70% of the total cost. Paper is essential because if it becomes damaged, it will no longer be legal tender and will not sell for face value. This means that you should consider the cost-per-piece of laminated mailers before ordering.
Impact on Loyalty
One of the best ways to increase the loyalty of your customers is to send them personalized mail. People like to receive personalized mail, and that’s what laminated mailers offer. They give people the feeling that they’re getting a unique piece of mail from you, ultimately increasing your customer loyalty and business.
Savings on Postage
A laminated mailer is an excellent choice for packaging a variety of items. These mailers have a clean white exterior and are available in custom printing. As a result, you’ll be able to save money on postage while still keeping the same look and feel as a standard letter.