Better Business Bureau
Better Business Bureau

What is the Better Business Bureau?

The Better Business Bureau (BBB) is an independent, non-profit organization that sets and upholds high standards for fair and honest business behaviour. The BBB informs consumers and businesses about companies, product reliability, service quality, and business practices. The BBB also serves as a mediator between companies and consumers when disputes arise. Additionally, the BBB educates consumers and businesses about their rights and responsibilities and provides resources to help resolve consumer issues.

The BBB has been protecting consumers since 1912. The organization has earned a reputation for its honest and unbiased evaluations of businesses. It is respected and trusted by millions of customers. The BBB’s mission is to foster an environment of trust between consumers and companies and to ensure that businesses are held accountable for their actions.

The BBB provides resources to help businesses understand and comply with consumer protection laws and regulations. The BBB also strengthens consumer trust by promoting ethical business practices and providing dispute resolution services. The BBB is a resource for consumers, businesses, and government agencies. It is dedicated to protecting the public through its programs and services.

Overview of the Better Business Bureau 

The Better Business Bureau (BBB) is a non-profit organization that helps consumers and businesses in the United States and Canada. The BBB is dedicated to fostering honest and responsive relationships between businesses and consumers. It offers an accreditation program for companies that meet its standards of trust and integrity and provides reviews, ratings, and other information about businesses. The BBB also helps to resolve disputes between companies and consumers and provides resources for consumers to help them make more informed decisions when dealing with businesses. Additionally, the BBB offers educational programs and resources to help companies to comply with consumer protection laws and to help them better serve their customers.

The BBB is one of the oldest and most respected consumer protection organizations in the United States. It has operated since 1912 and is headquartered in Arlington, Virginia. The BBB has accredited over 100,000 businesses across North America and has a presence in every major U.S. city. The BBB is committed to promoting ethical business practices and helping consumers and businesses achieve mutual success.

Benefits of Joining the Better Business Bureau   

 Increase Credibility: 

Joining the Better Business Bureau is a great way to increase the credibility of your business. The BBB is a trusted source for consumers to check out companies and their services. By joining the BBB, you will be able to demonstrate to potential customers that you are a reputable business that takes customer service seriously.

 Build Trust: 

When customers see your business as a BBB member, it helps build trust in your business and services. Customers will feel more comfortable doing business with you knowing you are committed to the BBB’s standards and ethical practices.

 Improve Customer Service: 

The BBB has a strict set of standards that all members must adhere to. By joining the BBB, you commit to improving your customer service by following these standards. It not only helps to improve customer satisfaction but also helps you stand out from your competition, who may be something other than BBB members.

Receive Support: 

The BBB offers members a variety of resources and support to help them succeed in business. From training and education to marketing and mentorship, the BBB provides members with the tools and resources they need to succeed.

Networking Opportunities: 

You will gain access to various networking opportunities when you join the BBB. It includes networking events, webinars, and other activities to help you build relationships with other members and potential customers.

Access to BBB Accredited Business Directory: 

As a BBB member, you can access the BBB Accredited Business Directory. This directory includes a list of all BBB member businesses, making it easier for customers to find you and do business with you.

Receive Complaint Resolution Assistance: 

The BBB also provides members with complaint resolution assistance. Suppose a customer has an issue with your business. In that case, they can file a complaint with the BBB, and you can use the BBB’s dispute resolution process to try and resolve it.

Overall, joining the Better Business Bureau is an excellent way to increase your business’s credibility, build trust with customers, and gain access to various resources and opportunities that can help you succeed.

Steps for Joining the Better Business Bureau  

1. Visit the Better Business Bureau website.

2. Click on the “Join Now” link.

3. Enter your business information, including contact information, address, and type of business.

4. Select the membership type you want and enter the payment information.

5. Submit your application and wait for the BBB to contact you with the acceptance or rejection of your membership.

6. If accepted, you will receive a welcome package with a member identification number and other materials.

7. Follow the instructions in the welcome package to complete your membership.

8. Maintain your membership by consistently providing accurate information and upholding BBB standards.

Better Business Bureau
Better Business Bureau


The Better Business Bureau is an excellent resource for consumers, business owners, and anyone interested in learning more about businesses and their services. With its reviews, ratings, and other resources, the BBB provides an invaluable service that helps people make informed purchase decisions and business dealings. The organization’s website is a great place to start for those interested in learning more about BBB and its services.